Regardless of whether you’re a new start-up or an established business, it’s probably fair to say we can all relate to how overwhelming blogging is when we first started.
Here is a list of 8 ways you can promote your blog with minimal effort.
#1 Social Media Sharing
Whenever you publish a new blog post you should announce it to all the four core social media channels – Twitter, Facebook, Google+ and LinkedIn. Also, announce it on all your other social media channels.
#2 Use Call to Action
We can not emphasise enough the power of carefully thought out Call To Actions, also referred to as CTA for driving traffic to your blog. Try experimenting with different CTA’s on different pages and see what works best with your target audience and followers.
#3 Networking Events, Presentations & Seminars
If you’re at a networking event give the other attendees a special incentive to visit your blog – depending on your products or services, you might offer a free session for the best comment. If you’re giving a presentation or seminar, make sure you include your blog address on your presentation hand-outs.
#4 Email Signatures
Most business blogs have a variety of post categories so next time you send an email, consider adding a link to a suitable blog post or even category. Email signatures can drive a surprisingly high amount of traffic to your blog.
#5 Run a Competition
Consider running a competition on your blog to attract more attention. Possible ideas include having visitors leave a comment on a particular post, tweeting a link to the post, sharing on Facebook or sharing on Google+ … performing any of these actions could make the visitor eligible. Important notice – make sure you read and check the relevant competition rules on Facebook.
#6 Stationery
Make sure your blog address is clearly visible on everything … Business cards, letterheads, compliment slip, flyers, posters, invoices, quotes, and notepads, etc.
#7 Signage
Don’t forget to include your blog address on any vehicle’s decals, billboards, windows, and outside signs.
#8 Promotional Gifts
Include your blog address on all your corporate promotional items. Examples include calendars, desk diaries, wall-planners, mouse mats, pens, etc.
