Social Media Management Using HootSuite

HootSuite is a Social Media Management Dashboard which allows you to connect to multiple social profiles from a single webpage.  Being cloud based allows you to use it on a desktop, laptop computer or smart-phone and does not require any software downloads or installs.

HootSuite helps you use your social media profiles to launch marketing campaigns, grow audiences, increase brand awareness, and deliver targeted messages across ALL your social media profiles – Facebook, Twitter, LinkedIn etc.

Course Outline

After completing this 2½-hour hands-on course you will know how to:

  • Create your HootSuite account
  • Create targeted keyword searches to monitor terms specific to your business
  • Create/organise columns
  • Add Social Media profiles
  • Schedule posts and use the “bulk scheduling” tool
  • Create & use RSS feeds

Who should attend this course

This course has been designed for small business owners, entrepreneurs, managers and those people interested in leveraging social media to grow their business, non-profit group/organisation.  Attendees will need to have at least one active Social Media account (e.g. Facebook, Twitter or LinkedIn).

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