Has your website dropped in the page rankings recently – the possible cause could be due to Google’s latest algorithm, known as “Google Penguin”. In an attempt to reduce spam “Google Penguin” discourages paid and low quality website links. The theory is that the old algorithm gave certain websites a much higher search ranking than they deserved, because those sites were stuffed with keywords which manipulated the search engine. If your website has suddenly dropped in site traffic or SERP since the end of March, “Google Penguin” is likely to be the cause.
The most common reasons for the drop in ranking are:
- Hidden text & links
- Cloaked redirects
- Automated page rank queries to Google
- Pages loaded with irrelevant keywords
- Duplicated content on multiple pages or domains
- Use of gateway / landing pages created just for search engines
Recovering from “Google Penguin” can be tough, but there are some simple things you can do to improve your ranking / SERP. Firstly pop over to Google and read their official Quality Guidelines. Once you are certain you are not using any of the “black hat methods” start reviewing your site contents and make sure it adds value to your site visitors.