If you have social media accounts for your business, you’ve probably already linked your website to them. Doing this allows your users to not only look at your posts and information but access your website and sign up to your products or services as a paying customer. While most businesses ensure there is a link to their website from their social media pages, many fail to link their social media accounts from their business website.
This can be a costly mistake as there are a couple of advantages of linking your social media accounts from your website. These include growing a broader base of followers, showing off your brand as trustworthy and credible, and improving your sites search ranking.
Top 3 Reasons Why You Need to Link Your Social Media Accounts from Your Website
Reason #1 Boosts the number of visitors to your website. The average conversion rate of most sites is just 2.35% which equates to around two visitors becoming paying customers. Having social media links on your website provides an easy way for customers to keep in touch, follow you, or keep up to date with what’s happening. You can even use paid or organic ads to try and bring your following back into your website and convert as paying customers. Although e-mail newsletters can be used in a similar way, they require a strong incentive for users to sign up to them. Moreover, people can be sceptical about sharing their e-mail address. Use your social accounts as a better alternative.
Reason #2 Improves trust and authenticity of your brand. A survey revealed that up to 90% of millennials and 85% of generation x customers would support a brand deemed ‘authentic’. Subsequently, authentic brands have been shown to attract higher paying customers. While this can be achieved by placing ‘story’ pages on a website, social media can also play its part. In fact, social media is arguably better at showing the true nature of a brand compared to a stuffy corporate website.
Reason #3 Enhances the search ranking of your website. Believe it or not, adding links to your social media accounts from your businesses website can positively affect your search engine rankings. In particular, Google strongly recommends establishing a link from your Google My Business account to your website.