If you want to make your business more discoverable both online and in the real world, Google My Business is the perfect platform in which to do this.

It’s quick to set up, and you can be up and running in no time.

Other Reasons Why You Need Google My Business

Firstly, it’s free! Secondly, it allows companies to control how they appear on Google Maps and Search. But the advantages don’t stop here.

Why You Should be Using Google My Business Today

Customers can find you more easily. Customers can find your exact location in Google Maps rather than relying on word of mouth directions that could be out of date.

You’ll be more visible in searches. Customers searching for local businesses are usually ready to purchase so make sure you’re visible to them in search results.

Customers can quickly review your business. You can also easily manage all your reviews in one place, making responses much quicker.

It doesn’t cost anything. Creating a Google My Business profile is a great way to get in local search results without spending anything.

Costs for Google Ads are lowered. Extensions are available to display Google My Business information within paid ads. This can improve spend and efficiency while reducing the cost per click.

How to Create a Google My Business Account

Creating a Google My Business Account is easy. Simply access the Google My Business homepage and sign in. Once you’re in, follow the steps which involve filling in some necessary information about your business. Once you’ve done this, you can then verify your account, which we explain below.

Verifying Your Google My Business Account

There are four choices for verifying your account: by phone, e-mail, postcard, in bulk or instantly. We recommend verifying by postcard, particularly if you’re based at a physical location like a retail store.

No matter which verification method you choose, you’ll be provided with a code which you’ll then need to enter into your Google My Business profile.

Getting the Most From Google My Business

Although you may be putting sign-up off, we recommend doing this as soon as possible to make the most from this powerful platform.

However, simply signing up and filling in your details isn’t enough to get the most out of Google My Business. It requires optimisation to really work for you.

Maximising Your Chances of Success with Google My Business

Download the app. If you’d prefer to manage your profile on the go, there’s a free Google My Business app available. Keep your business appearing active by regularly posting pictures, statuses and responding to customer reviews.

Get customers to leave reviews. The stats don’t lie – 91% of customers regularly check online reviews. In comparison, 84% would trust a positive review as much as a personal recommendation. Get your customers to post regular positive reviews to drive more customers to you.

Upload high-quality photos. Businesses with photos on their profile receive 42% more requests for driving directions and 35% more clicks to their site than businesses without pictures. Consider hiring a professional photographer to take some high-quality pictures around your business. This can help to generate more interest in your business from potential customers.


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